Born in the vibrant city of São Paulo, Brazil, I embarked on my journey in communications and marketing at ESPM, ultimately earning a Bachelor's degree in art direction. Over the years, my professional path has taken me through the exciting realms of major magazines, renowned fashion brands, and innovative design studios. Today, I find myself nestled in the bustling heart of Mexico City, where I have delved into the dynamic world of the film industry and collaborated with cultural luminaries like Carla Fernandez, La Tempestad, and the Ethical Fashion Space.
Between screens, fabrics, and threads, I design and write about fashion and beauty, my passions. In the midst of this creative odyssey, I founded MANA, an ethical fashion brand. Each day, I continue to draw inspiration for my design endeavors, striving to make a positive impact on the world through my work. My curiosity has also led me to the path of education, with workshops and talks that I give on sustainable practices, ethical fashion, and the future of trends and consumerism. From costume to graphic design, my references span from the tropical modernism of Brazil to the incredible craftsmanship of Mexico.
SP-CDMX
11/12/1984
From working inside the creative teams of major ad agencies to being a part of the client’s side,
I have a lot of experience in strategizing budgets, goals and KPI’s with brazilian, mexican and the United States markets. Making effective plans of action based in data and research is a funda- mental part of my career, both in communication and art direction/design. I’ve managed to work with buyers and community managers in order to establish the best plan with iteration in order to impact the desired target in campaigns. Was the founder of a communications agency focused on fashion and beauty. Managed projects with Dafiti, Vogue, GQ, Carmen Steffens, Reinaldo Lourenço, São Paulo Fashion Week amongst others.
My career has been focused mainly on the challenging beauty and fashion markets. Both from luxury to popular retail sides. Always having the main focus to have the best results even with the smallest accounts. The answer is to be effective and assertive. Having had my own agency I know the importance of being responsible when making budgets and approving campaigns. From Dafiti, to Harper’s Bazaar, going through Fashion Week and Vogue.
Clifton Strengths Top 5: Adaptability; Strategic; Self-Assurance; Activator; Command
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